Though Facebook still has a commanding lead in content-sharing, gains by Twitter and Pinterest reveal a lot about the future of social networking. The most content was shared on Facebook in the third quarter of 2013, according to new social networking metrics reported on by eMarketer. Facebook has long led content sharing, and it is likely not a surprise to marketers that this platform is still the reigning champ when it comes to sharing links, photos and videos.
Twitter Takes Strong Second in Europe
In the European market, content-sharing through Twitter has skyrocketed. According to the study, 47 percent of Europeans use Facebook as their primary social network for sharing content. This is enough to just pass Twitter, which holds 45 percent of the market. These results are atypical; Facebook far surpasses Twitter in every other territory. This trend is certainly important, especially for marketers that work with international audiences. Those wanting to capture the European market can no longer afford to ignore Twitter. The social network is poised to match, or possibly even surpass, Facebook in that territory in the future, and marketers have to get in front of this trend.
Pinterest Comes in Second in North America
If the domestic market is still your focus, the social network to watch is Pinterest, which is the primary sharing vehicle of 29 percent of social-network users in North America. That puts it ahead of third-place Twitter, which stands at 24 percent. Though Facebook still has a commanding lead in the region, with 36 percent of users saying they use it as their primary network for content-sharing, Pinterest's quick rise to second place makes it a very important piece of the North American social-networking landscape. Its highly visual interface makes Pinterest the perfect place to promote photo and video content.
Facebook still leads content-sharing across all territories but smaller networks like Pinterest and Twitter are making some gains in the ever-growing social networking landscape and marketers can't afford to ignore these smaller networks anymore. Though it may have made sense in the past to focus efforts on one social network, a multi-pronged approach is becoming a necessity as consumers diversify and their social networking preferences change.
Photo credit: Wikimedia Commons
Category: Content Marketing, Social Media
About the Author (Author Profile)
Amanda Kondolojy is a tech and media enthusiast with a keen interest in the ways that both traditional and new media connect consumers with their passions. She always has an eye out for what's next and looks for "big picture" patterns across multiple platforms.
01 Jan, 2014
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Source: http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNFtr1y-K7YekH1snKIYedKotpnpOg&url=http://www.contentstandard.com/social-media/facebook-still-rules-content-sharing-scene-globally-but-pinterest-and-twitter-make-gains/
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