LG plans major OLED push for 2014 - WTSP 10 News

LG Electronics' 77-inch Ultra HD Curved OLED TV will display Ultra Cinema 3D.(Photo: LG Electronics)

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USA TODAY

(USA TODAY) -- OLED displays make up a major part of LG Electronics' 2014 product line that will officially be unveiled at next week's Consumer Electronics Show.

The highlight promises to be what LG calls the largest curved OLED Ultra HD set, which at 77 inches also displays Ultra HD 3D. That display and new 55-inch and 65-inch curved OLED Ultra HD models brought to market in 2014 will use LG's new Smart TV with functionality based on WebOS, the rights to which the company acquired from HP early last year.

Another new model is a 55-inch flat Gallery OLED display with an art frame design that incorporates a 100-watt speaker system. It can display paintings or photos when not being used (price and availability of LG's OLEDs will be announced at CES).

Also to be shown, which LG announced two weeks ago, is the 105-inch curved Ultra HD TV in the rectangular 21:9 aspect ratio that is wider than current 16:9 displays.

TV makers have experienced several years of overall flat sales, but expect to see shipments and sales ramp up for so-called smart TVs, as well as new Ultra HD TVs, first brought to market in 2013 along with OLED displays. OLED displays are ultra-thin and Ultra HD promises four times the resolution of current HDTVs.

Last year was "kind of a positioning year," says Tim Alessi, LG Electronics USA's director of new product development. "We see 2014 as the start of a rapid shift to these new technologies."

For OLED displays, LG estimates total industry sales of 30,000 to 50,000 for 2014. "We have a pretty comprehensive lineup to start to try to lead that market," Alessi says.

There might be less competition than expected in the OLED marketplace for LG. Competitors Panasonic and Sony let their cooperative OLED design deal lapse at the end of 2013 and will not renew it. Neither has brought a large OLED TV display into the marketplace.

03 Jan, 2014

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